人们在生活中经常接触到不同的设计,包括平面设计、产品设计、广告设计、影视作品等。能够体现美学、人文关怀,带出在地文化特色的设计,除了能打动人心,也可以成为一个地方的标志与图腾。

为发掘具有新加坡特色的文化创意产品,推动新加坡本土文化创意产业,华文媒体集团与与中国工商银行新加坡分行(简称“工行新加坡分行”)联办首届新加坡文创大赛(Singapore Creative Awards 2018),参赛者除了可以获得由本地设计界、学术界、媒体界等知名人士组成的评审团的点评,还可以赢取丰厚奖金。总奖金超过2万元,最多作品参赛的学府还可获得500元现金。

小红点代表新加坡,“新加坡文创大赛”的标志螺旋状的设计中隐藏了两个英文字母:“Ai”。Ai 就是中文“爱”的汉语拼音。说文解字当中繁体的“爱”是由“爪”“秃宝盖”“心”“友”四部分组成。比赛希望本着“用心感动世界,用创作交友”的宗旨,弘扬文化,推广创意,致力于挖掘当下新生代原创力量,引导文化创意设计紧贴人们的生活,将传统文化与现代科技、艺术价值与实用功能、创意设计与市场需求相结合,为人们生活提供全方位的艺术化产品。

首届新加坡文创大赛分平面设计及生活产品两个项目。

自莱佛士1819年登陆,新加坡发展为航运、经贸枢纽,吸引了来自各地的族群聚集落户。发展至今,多元族群多元文化交融已成为新加坡特色。配合新加坡即将在2019年纪念开埠200周年,2018年新加坡文创大赛定名为“我们的多元文化”,参赛者可以发挥创意,通过单一作品或一套多款的创作体现新加坡多元文化的特色。

这项比赛获得多个机构、学府及团体的支持,评审团包括新加坡设计理事会执行副总监王韶玮、新加坡知识产权局专利、设计与植物品种注册司司长叶致健、新加坡科技大学工程产品开发系代主任洪礼祺教授、南洋艺术学院高级讲师Winnie Tan,以及本地多名知名设计人如钟瑞玲、余雅琳、蔡汶霓等。

华文媒体集团营运总编辑罗文燕说,集团多年来积极参与主办各类型的专题论坛及活动,致力为广大的读者、受众提供不同层面的精神粮食和智慧分享。“艺术、科技可以打破语言的藩篱,举办这样一个面向全国人民的比赛,显示华文媒体集团关心及服务的不局限于讲华语的社群。我们希望各界人士都能来参与这个比赛,善用文化资源做出感动人的文创产品。”

工行新加坡分行曹云川副总经理表示工行一直热心支持本地的各种文化艺术活动。“创新精神和我行的企业文化是一脉相承的。这次与华文媒体集团联办首届新加坡文创大赛,也是工行立足新加坡,积极履行企业社会责任,为推动本地文化创意产业的发展出一分力。

新加坡文创大赛即日展开,有意参加者可从3月5日至4月25日期间提交作品。进入决赛的作品也将在5月25日至31日新加坡书展期间亮相。

详情可上网project.zaobao.com/creativeawards



媒体联系

何雪芬

新加坡文创大赛联合主席
报业控股华文媒体集团文创、教育及新兴事业群助理副总裁
DID: 63191891
Email: hosf@sph.com.sg


Francis Mah

Assistant Manager
Corporate Communications & CSR
Singapore Press Holdings
DID: 6319 1553
Email: mahys@sph.com.sg





SPH’s Chinese Media Group promotes creative culture with inaugural Singapore Creative Awards

Singapore, 6 February 2018 -- - Singapore Press Holdings’ (SPH) Chinese Media Group is launching the inaugural Singapore Creative Awards to spur innovation and creativity designs infused with Singapore culture. Industrial and Commercial Bank of China, Singapore Branch (ICBC Singapore) Group is the co-organiser of the award.

Next year, which is 2019, marks the 200th anniversary of Sir Stamford Raffles’ landing in Singapore. As a lead up to the bicentennial celebration of Modern Singapore, the organisers are inviting contestants to come up with designs inspired by Singapore’s multifaceted culture.

The competition is divided into two categories, namely the Lifestyle Product and Graphic Design categories. The top winners from both categories will walk away with attractive cash prizes.

Ms Loh Woon Yen, Managing Editor of SPH’s Chinese Media Group, said: “The Chinese Media Group has always been a strong advocator of cultural and community events. With a strong belief that arts and technology are strong unifiers which can bring people together, we launch this competition to spur innovations and designs which are infused with Singapore culture. We hope that people from all walks of life will take part in this competition.”

Mr Cao Yun Chuan, Deputy General Manager, ICBC Singapore, said: “Innovation is in deeply ingrained in ICBC’s corporate culture. Partnering with the SPH’s Chinese Media Group in the inaugural Creative Awards to promote the development of the local creative industry is part of our corporate social responsibities in Singapore as we continue to expand and serve the banking needs of the local community."

Lianhe Zaobao’s veteran design writer Lim Fong Wei will lead an illustrious panel of judges to judge the entries. The panel includes Design Singapore Council Deputy Executive Director Emily Ong, Director of the Registry of Patents, Designs and Plant Varieties IPOS Alfred Yip, SUTD Interim Head of Pillar, Engineering Product Development Prof. Ricky Ang, Nanyang Academy of Fine Arts Senior Lecturer Winnie Tan, as well as The Press Room Founder and Creative Director Kelley Cheng, Co-Founder and Creative Director of forest&whale Wendy Chua. Fong Wei is also co-chairing the competition working committee.

Details of the competition can be found on the award’s official website http://project.zaobao.com/creativeawards). Participants are invited to submit their entries from 5 March to 15 April. Winning entries which are selected for the final round will also be showcased at the 33rd Singapore Book Fair from 25 – 31 May 2018.

For more information, please contact:

Maureen Ho

Singapore Creative Awards Working Committee, Co-Chairperson Assistant Vice President
Chinese Media Group, Cultural, Education and New Growth
Singapore Press Holdings
DID: 63191891
Email: hosf@sph.com.sg


Francis Mah

Assistant Manager
Corporate Communications & CSR
Singapore Press Holdings
DID: 6319 1553
Email: mahys@sph.com.sg


About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

SPH's core business is publishing of newspapers, magazines and books in both print and digital editions. It also owns other digital products, online classifieds, radio stations and outdoor media.

On the property front, SPH owns 70% in a real estate investment trust called SPH REIT which comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall.

SPH also owns and operates The Seletar Mall. It built an upmarket residential condominium, Sky@eleven, at Thomson Road, and is developing a new commercial cum residential site at Woodleigh Road. It also has a stake in Chinatown Point.

It is in the aged care sector and owns Orange Valley, Singapore’s largest private nursing home operator.

SPH runs a regional events arm and a chain of Buzz retail outlets. It also invested in the education business.

For more information, please visit www.sph.com.sg

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